Ongoing digital marketing and content creation, including email marketing, video and social media management.The work focused on creating consistent communication across different platforms, supporting the brand’s digital presence and improving engagement.
Big ideas, real impact.
Objective
Strengthen the brand’s digital communication and create a consistent presence across different platforms.
What I did
Email marketing campaigns
Video content creation
Social media content and management
Website content creation (news/articles)
Ongoing website maintenance
Year
2024 - On Going
Client
Alfaloc
email marketing
Email marketing campaigns developed in both Portuguese and Spanish, aligning with the brand’s communication across different markets.
Each campaign followed a consistent tone of voice and visual layout, reinforcing brand identity and ensuring clear and cohesive communication. All visual content, including imagery, was created and produced by me.
VIDEO CAMPAIGNS
Video content created for campaigns such as Christmas and rally events, supporting the brand’s communication and visibility.
I managed the entire production process, from concept development and storyboarding to filming, editing and music selection, delivering dynamic and engaging content aligned with the brand’s identity.
Website content creation, translations and ongoing maintenance, focused on keeping the platform updated, functional and aligned with the brand’s communication.
Responsibilities included publishing news articles, updating content and managing different areas of the website, ensuring all information remained accurate and relevant.
A consistent tone, structure and visual coherence were maintained across all updates, contributing to a clear and cohesive user experience while supporting the brand’s overall digital presence.Website Content & Maintenance
Social Media & Content
Content creation and management
Social media content creation and management, focused on building a consistent and visually cohesive feed.
Content was both planned and adapted in real time, allowing for quick responses to immediate needs while maintaining the brand’s tone and identity.
Collaborations, such as the handball partnership, occasionally challenged the visual consistency of the feed but played an important role in increasing reach and engagement.